Released on = November 10, 2006, 10:40 am

Press Release Author = Starr Tincup

Industry = Management

Press Release Summary = Team prepares for triathlon and raises money to help fund
blood cancer research, education and patient services

Press Release Body = FT. WORTH, Texas - November 10, 2006 - The triathlon team
representing Starr Tincup, an integrated marketing firm that serves software and
services companies through customer selection, acquisition and retention, has
completed its second month of training and fund raising for the Olympic-distance
Lavaman Triathlon in Kona, Hawaii, on April 1, 2007. The Starr Tincup triathlon
team's goal is two-fold-to train for and complete the triathlon and to raise money
for the Leukemia and Lymphoma Society and their Team in Training program.

Bret Starr, principal and co-founder of Starr Tincup, said that the triathlon
training has created unexpected positive benefits for the company and its clients;
for example, the athletes are more energized and focused on each of their respective
clients.

The Starr Tincup triathlon team is training and competing in the triathlon in honor
of three heroes, people who live in Ft. Worth, Texas, and who are battling a form of
blood cancer. The team's heroes are Paula, 45, Tristen, 11, and Maura, 9. All three
of the heroes have been diagnosed with Leukemia and are seeking treatment or are in
remission.

Bret's wife, Jennifer Starr, said that each team member has a wristband with the
names of the team's three heroes on it. "I think about these three heroes every time
I work out and especially at times when I think about skipping a workout," said
Jennifer. "It\'s a powerful motivator."

During October, the triathlon team welcomed a new member, Dan McCarron, who recently
joined Starr Tincup. He said his biggest accomplishments so far have been moving to
Ft. Worth, Texas, from New York, joining the team and starting to train. Dan said
Bret is the most prepared at this point and named himself as the least prepared, but
said he plans on following the team's prescribed schedule. To learn more about the
team's newest member, read Dan's blog at http://danmccarron.blogspot.com/.

In the past month, the team has been constantly training and raising money to meet
their individual fund-raising goal of $5,800 each. Their success in fundraising has
varied almost as much as their dedication to physical training. Most members are
actively working, but others are hoping their personal charisma will carry them
through the event.
According to the "official" workout schedule for October, each team member should
have run 48 miles, biked 100 miles and swam 3,500 meters. "I think some of us have
done around that, maybe even more, and some of us have thought about doing that,"
said Jennifer.

About Starr Tincup

Starr Tincup is an integrated marketing firm for business-to-business software and
services companies. The company helps its clients select, acquire and retain
customers through direct and indirect channels. The scope of services includes the
development and execution of market research, sales and marketing process, marketing
programs, and best-of-breed sales and marketing technology implementation and
integration.

For more about Starr Tincup, visit their website at www.starrtincup.com or read
their blog at http://starrtincup.blogspot.com.

Media Contacts
Bret Starr
Principal and Co-Founder
817.204.0388
starr@starrtincup.com

J. William Tincup
Principal and Co-Founder
817.204.0400
tincup@starrtincup.com
Starr Tincup

Web Site = http://www.starrtincup.com

Contact Details = Starr Tincup
1412 W. Magnolia Ave.
Suite 200
Fort Worth, TX 76104